How to Rewrite PLR Articles
• Write your own original content from scratch
• Hire a ghostwriter to write original content for you
• Buy PLR and enhance it so that it becomes original
The first option is time consuming. Writing your own articles takes a lot of time, even if you like to write. And if you don’t like to write, it can seem like an insurmountable task.
The second option can be expensive! Customized articles written by a professional writer cost significantly more than what you pay for PLR. As a professional ghostwriter/article writer myself, I am well aware of the price differences. I charge up to $50 per article to write individual articles.
The third option is often the best choice for busy, online business owners. The PLR articles available at Advanced Writing Solutions are written from scratch by a professional writer but at a fraction of the cost you would pay for individual ghostwritten content.
But it is, of course, inexpensive for a reason—other people are buying the same content that you are. That is why it is wise to customize or edit the PLR that you buy.
Isn't Rewriting a Lot of Work?
Rewriting all that PLR content may seem like too much work. If you aren’t a writer, it may fill you with as much dread as writing your own content from scratch! But rest assured, you can do this quickly and efficiently. You just need a few guidelines.
Below, I have outlined several tips for rewriting PLR articles. Keeping these in mind as you edit your articles will help you turn out great rewrites that your readers will love (and so will the search engines)!
1. Remember, you are writing for the web!
People read content on the computer screen differently than they read that same content from a physical book. The reasons for this are beyond the scope of this article, but it is important for you to keep this in mind as you rework your PLR articles.
Let’s briefly go over some important facts about web reading in general.
In his groundbreaking book on web usability called Don't Make Me Think, Steve Krug teaches that users come to your site with a need—they are looking for something.
Your job is to make it easy for them to find what they are looking for. If they have to labor and dig and work—they’ll leave.
As you rewrite PLR articles, let this refrain sound over and over again in your mind. Your readers want to
• get in,
• get what they want,
• get out.
Your job is to make it make it easy for them.
We are scanners:
When visitors land on your article, they will not methodically read every word from start to finish. They will read the title and the first sentence. If that grabs them they may move on to the second sentence. Then their eyes will begin moving down the page, pausing at headings, images, and possibly bullet points.
When you rewrite your PLR article, write in an inverted, pyramid style with your most important information in the title and first sentence. This is no time to hint and tantalize. If you wait until the middle or end to finally deliver what they are looking for, your readers may get impatient and leave. Hit them with the good stuff first!
We read in an F-shaped pattern:
In a series of fascinating studies, Jakob Nielsen discovered that online readers follow an F-shaped pattern down the web page.
- Readers first read across horizontally (this forms the top bar of the F)
- Next, they drop down a bit and read across in a slightly shorter distance (forming the second, shorter bar of the F)
- Finally they begin a decent down the left side of the webpage (forming the F’s stem)
For more detail on this study, visit Jakob Nielsen's website here.
To make your PLR article rewrite readable, concentrate your important information on the left side of your web page. Use bullets and bolded headings to attract your readers’ attention as they move down the page.
Think very carefully about the top 4-5 things you want them to learn as they read, and turn those things into the bullets and headings.
We like white space:
When text on a web page is crammed together with few breaks and spaces, readers leave.
They simply will not stay around and labor hard to get the information they want, when they can click to another site that is easier to work through.
As you rewrite your PLR articles, spread your text out with short paragraphs, bullets, and plenty of space around images and graphics.
We like images and graphics:
Eye-tracking studies show users spending time gazing at images and graphics.
Don’t over-do it, but including at least one relevant image, chart, or graphic will make your PLR article more appealing.
We like clear, short sentences:
Web readers prefer short sentences and clear vocabulary. Convoluted sentences and unnecessary words are a turn off.
Remember: keep it simple and straightforward.
Janice (Ginny) Redish has written one of the most useful books I have come across on writing for the web. It is called, Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
Her advice: get rid of unnecessary words, keep the sentences short, and get to your point quickly!
This is priceless advice for you as you rewrite your PLR articles. More words don’t equal more conversions. Clear and understandable words equal conversions. The answer isn’t dumbed down material; your readers come looking for value. Give it to them in clear, straightforward writing.
What does all this mean for you as you customize PLR content? It means that you are going structure your rewrite in a way that appeals to your readers so that they stay around long enough to convert.
2. Tips for rewriting PLR articles
Now that you know how your readers approach web content, let’s look at a few ways to turn the PLR articles that you purchase into something unique and found no other place on the web.
Change the title:
This is very important. Remember, your visitors will actually read the title. Your title is where you keep or lose your reader. You have just a few seconds to grab their attention.
- The point of the title is to convince the reader to keep reading.
- Both long and short titles work, but don’t make it any longer than it needs to be to get the job done.
- Make it engaging and clear.
- Don’t make them guess what the article is about. Tell them in the title.
- Make it about them! When possible, use the words you or your in the title. This makes it personal.
Here is an example. Let’s change the title 10 Ways to Cure Insomnia.
We could change it to any of the following:
Are You Ready to Finally Sleep Through the Night?
Conquer Your Insomnia With These 9 Easy Tips
What’s it Worth to You to Finally Cure Your Insomnia?
What Insomniacs Need to Know
What Great Sleepers Know that Insomniacs Don’t
Edit the introduction:
You can do this by adding one of your own, or reworking the original introduction. Take one sentence at a time and simply put it in your own words. If you think about it as rephrasing rather than rewriting, it may make it easier for you.
For example, the sentence:
For insomnia that’s caused by diabetes, bringing glucose levels as close to normal as possible can make you sleep throughout the night again.
Could be rephrased as:
If you are suffering from diabetes-related insomnia, you may find relief by closely monitoring your blood-glucose levels. Try bringing your levels as close to normal as possible. Many people find they can sleep through the night again after this adjustment.
In this case, all I did was put the original sentence in my own words.
Paraphrase some of the body of the article:
Just as you did with the introduction, put other chunks of the article into your own words.
- Are there any long sentences you can break into two sentences?
- Are there two short sentences that you can combine into one sentence?
All of these small changes are making the article yours: completely unique.
Change the order of the paragraphs:
Unless the article needs to be in sequential order, you can restructure the article by moving the paragraphs around.
Add example, stories, product suggestions, and additional details:
Read through the article and look for places to enhance or add additional information to the content.
- If you have ever suffered from insomnia, mention what that was like for you.
- Has anyone you know ever had experiences with insomnia?
- What have you (or they) done to help themselves?
- Can you mention a product from Amazon and include your affiliate link?
- Do a quick Google search and learn what glucose level numbers are the best for sleeping well and add those in.
Insert an image or graphic:
- Grab a free image of someone lying awake in the night
- Make a quick chart of age-related insomnia.
- Use a graphic from your affiliate program that relates to insomnia.
Don’t forget to add plenty of white space around the image.
Remember: when we read webpages, our eyes pause at images—make this work for you!
Put in keywords:
It is a good idea to add your keywords to your title, first sentence, one of the middle paragraphs, and the last paragraph.
Use a thesaurus:
Choose some words from the article to replace with synonyms.
Create bulleted lists:
Identify a paragraph that lends itself to being bulleted. Paragraphs containing items in a series lend themselves well to bullets. This helps add white space to the article as well.
Vary the sentence openers:
Try changing some of the sentence openers. Some ideas to try: open sentences with prepositions, -ing words, and questions.
Once you have customized a few PLR articles, you will find that it gets easier and easier. You will develop your own system for making the articles your very own.
Ready to try PLR in your online business?